Because video content has now become a powerful marketing tool, marketers and influencers do not leave a stone unturned when it comes to distributing their marketing videos to catch more eyes. In this case, YouTube is one of the platforms on which they rely heavily.
This popular video sharing platform is the second largest search engine in the world – meaning it is home to online videos. From educational Explanatory videos Ridiculous water collections, the platform has it all. And with more than 2.7 billion Monthly active users, it’s safe to say that hosting your videos on YouTube can increase your chances of being discovered and attracting new customers.
However, running a successful YouTube marketing campaign is not a simple thing. There are many things you need to prepare to ensure that it will bring you the best result.
“So where to start?” You might ask.
If you are brand new YouTube marketing, You can start by reading the YouTube marketing books listed below:
As the title implies, this YouTube book was intentionally written for new YouTube marketers. It has every basic YouTube marketing guide that beginners will need, from setting up a professional channel to attracting viewers and subscribers. And of course, he uses a beginner-friendly tone and language, making all the explanations easy to understand.
This book also includes important insights and tips from professional YouTube content producers, executives, marketers, and analysts to offer best practices for managing a successful YouTube channel for businesses.
Subscribers play such an important role in your YouTube marketing campaigns. You could say they are one what The main reasons why you can keep your channel alive. Therefore, you need to find ways to build a solid subscription base. And this book by Mark Anderson can help you.
This book will guide you through some of the essential steps you need to get subscribers organically and generate revenue from YouTube. You will learn more about the techniques (e.g., select a profitable niche, video editing tips, analytics, etc.) in the easiest way.
You can leverage AdSense to market your YouTube for faster results. In this case, this book can guide you through all the basic steps you need to take to apply for an AdSense account, get your earnings and more.
If you use YouTube marketing just to increase awareness of your brand, the author also shares how to create, edit and host Videos Both are for non-profit purposes only.
Creating a professional YouTube business channel is one thing. Obtaining and nurturing subscribers is different. In this book you will learn mainly about building an excellent subscription base based on the author’s real life experience herself.
Because it is based on real experience, the author will give you important insights into developing your brand through the YouTube channel. Another interesting thing this book breaks down is how to strengthen your YouTube marketing strategy off-platform, such as leveraging websites, blogs or collaborating with other content creators.
Building a successful YouTube channel for marketing requires some effort and time. And for starters this may sound too daunting and technical. But, with the YouTube marketing books mentioned above, you can learn how to market YouTube channels from scratch. The authors of these books are YouTube experts. By following their recommended methods and insights, it should be much easier for you to increase your channel and reap all the benefits you deserve from it.
Andre Ontaro is the founder of Breadnbeyond, An award-winning information company. It helps businesses increase conversion rates, close more sales and get a positive ROI from explanatory videos (in that order).