1970sThe "Now" Look - Awful Library Books

The “Now” Look – Awful Library Books

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A complete book of hairstyles and hair care for men
Rodo and Cordwell
1974

Men! Looking for a new look? This is your chance to make a statement with your hair. All the favorite sights are here. Try the California look. The long hair with really curly ends goes along with a stylish leisure suit. Also, you will be happy to know that wigs can blend well with the short and smooth look with the central part. It’s not a hippie look, but rather short and modern. This is your chance to be fashionable, but not sloppy.

There is something so fun about looking at old-fashioned hairstyles. I had a relative who had hair like Mr. California. (First picture) I must say that my favorite hairstyle is the one next to it where it looks like the man is styling his hair like a butt. It is likely that the wigs are what pull the whole look together. My grandfather would say that all these looks are horrible and make the guys look like beautiful communists.

I will also add that many of the kids in my high school wore a leisure suit to our homecoming dances in the 70s.

Mary

Sideburns

salt and pepper

Long and smooth

Fashionably long

Balanced accents

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